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CHAPTER 1: Introduction @ Page 1 - 7 CHAPTER 2: 'Consumer Interest' and the Aims of EU Competition Law @ Page 11 - 44 CHAPTER 3: Normative Justification for Increased Consumer Involvement @ Page 47 - 72 CHAPTER 4: Improving Consumers' Role: 'Standing' and 'Access to Evidence' @ Page 75 - 104 CHAPTER 5: Improving Consumers' Role: Collective Actions @ Page 107 - 147 CHAPTER 6: Consumer Involvement in Public Competition Law Enforcement: Towards Acceptable Alternatives @ Page 151 - 180 CHAPTER 7: Overcoming Institutional and Political Limitations: Appropriete Instruments for the Introduction of European-Wide Measures @ Page 181 - 202 CHAPTER 8: Concluding Remarks @ Page 205