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Summary

CHAPTER 1: Choosing your Online Business Model @ Page 1 - 17 CHAPTER 2: Profits Equal Sales Minus Expenses @ Page 18 - 27 CHAPTER 3: Marketing Funnels for Consumer Products @ Page 28 - 41 CHAPTER 4: Marketing Funnels for B2B Products @ Page 42 - 58 CHAPTER 5: Websites and Marketing Funnels for Services Firms @ Page 59 - 73 CHAPTER 6: Driving Traffic to your Website with Online Marketing @ Page 74 - 97 CHAPTER 7: Driving Traffic to your Website with Offline Marketing @ Page 98 - 114 CHAPTER 8: Winning with Blogging and Social Media Marketing @ Page 115 - 127 CHAPTER 9: Building Your OPT- in List @ Page 128 - 146 CHAPTER 10: Hub Sites, Landing Pages, and Squeeze Pages @ Page 147 - 173 CHAPTER 11: Publishing an Online Newletter @ Page 174 - 193 CHAPTER 12: Generating Leads and Sales with Email Marketing @ Page 194 - 207 CHAPTER 13: Autoresponders and Upsells @ Page 208 - 234 CHAPTER 14: Joint Ventures, Affiliate Marketing, and Licensing @ Page 235 - 251 CHAPTER 15: Membership Sites @ Page 252 - 269