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Summary

CHAPTER 1: Business Model Innovation @ Page 1 - 12 CHAPTER 2: Summary of the Social Media Landscape @ Page 13 - 30 CHAPTER 3: Video-Marketing @ Page 31 - 53 CHAPTER 4: Storytelling @ Page 54 - 56 CHAPTER 5: Crossmedia Marketing @ Page 57 - 68 CHAPTER 6: Performance Marketing @ Page 69 - 76 CHAPTER 7: Important Terms of the Pricing Models of Performance Marketing @ Page 78 - 84 CHAPTER 8: Bannerdesign @ Page 85 - 87 CHAPTER 9: Neuromarketing and Conversion Rate Optimization @ Page 88 - 92 CHAPTER 10: Search Engine Management @ Page 93 - 94 CHAPTER 11: SEO (Search Engine Optimization) @ Page 95 CHAPTER 12: Targeting @ Page 96 CHAPTER 13: Important Steps for the Ranking Boost on the Google Search Engine @ Page 97 CHAPTER 14: Crawling and Indexing @ Page 98 CHAPTER 15: Page Loading Times @ Page 99 CHAPTER 16: SEA (Search Engine Advertising) @ Page 100 - 104 CHAPTER 17: Digital Analytics @ Page 105 - 107 CHAPTER 18: What are KPI (Key Performance Indicators) @ Page 110 CHAPTER 19: Law in Marketing and Communication @ Page 111 - 112 CHAPTER 20: The EU GDPR and Swiss Companies @ Page 113 - 119 CHAPTER 21: Epilogue @ Page 120